Generative Artificial Intelligence, commonly referred to as “Generative AI,” has ushered in a new era of technological advancement, enabling organizations to enhance employee productivity and rapidly generate vast amounts of information. One prominent application of Generative AI in the corporate world is the “Chat Generative Pre-Trained Transformer,” or ‘ChatGPT.’ ChatGPT responds to text prompts in a conversational manner, making it a powerful tool for automating text-based interactions. Employees often embrace this tool independently, employing it for content creation, simulation development, and correspondence drafting.

Irrespective of whether you manage a law firm or oversee a factory, a common curiosity prevails among individuals in the business community regarding the implications of ChatGPT’s adoption in business. This article, originally written for American Chamber of Commerce (AMCHAM) T-AB November & December 2023 issue, examines the legal concerns associated with ChatGPT use in corporations and proposes the development of effective company policies to address these concerns.

See the full article at AMCHAM’s website here: amchamthailand.com/wp-content/uploads/2023/11/11-T-AB-November-December-2023.pdf.

Ekkarat Ritthiplang (Tiger)

The Thai

Born and raised in Thailand, he has been providing legal advice on corporate and commercial matters for many years, navigating Thailand’s legal system for the last 15 years. As a passionate pickleball player, he approaches both his professional and athletic endeavors with dedication and perseverance.